LostFame was born out of the belief that period care should honour individuality. For too long, products have been designed with only one style in mind, femininity, leaving countless others who prefer a masculine fit without options.

We’re proud to be the first period care company dedicated to creating masculine-styled period underwear.

Our founder, Kenny Ethan Jones, knows this struggle firsthand. As a trans man, he spent years searching for period products that allowed him to feel at ease in his own skin, only to find nothing. After countless attempts to persuade existing brands to close this gap, Kenny decided to take matters into his own hands.

"I built these products for my younger self."
— Founder, Kenny Ethan Jones

Because in life, it’s the small things that matter most, like how your underwear hugs your body and makes you feel truly at home in your skin.